![]() ![]() ![]() Seattle traffic is notoriously terrible, so the Kraken made a deal with the city’s monorail that ticketholders get a ride free to home games. “We’re all super-proud to be part of this.”įeeling focused /DtjbCJjcmW “I think it's one of the best-looking jerseys in the league,” goalie Philipp Grubauer said. “We have not seen this level of demand out of the gate…and I don’t see any indication that it’s slowing down.” “It’s our biggest jersey launch ever,” Jennings said. Through a global pandemic, they never once faltered.” At the end of the day, this is really a story about the fans. It kind of lives in the theatre of our minds. “They told us, ‘Don’t show it in an explicit way,’” Leiweke said. It wasn’t only about the name, it was also about how a Kraken was supposed to look. “When I arrived and heard this rumbling of Kraken, I was like, ‘What the heck is that?’ And I talked to more than one person who said, ‘Anything but the Kraken.’ But it was after listening to the fans and hearing what they thought it was, the passion they had around it…they led us right to the answer.” “Being a good communicator is being a good listener,” Leiweke says. From there, you must build community loyalty - during a worldwide health crisis. “Everything they’ve done on this journey has been extraordinary.” “It’s the last area of the North American footprint that needed to be filled,” said NHL Executive Vice-President of Marketing Brian Jennings. That’s a pretty cool development for the NHL.” They’re going to see hockey at its best in the most beautiful arena in the land. We have Fortune 500 companies based here. “Delivery of a very significant market, both in its size and in its influence. “We have people here who know and love the game,” Seattle CEO Tod Leiweke said last weekend. The Kraken are expected to be another high-level revenue club, a jolt of financial electricity. As we crawl out of the pandemic and strive for pre-COVID revenues, Seattle is critical to that goal. From the owner on down, Vegas refused that narrative. During their inaugural season, attendance for their road games was three-to-four per cent higher than for other opponents.Įxpansion teams are supposed to weakly cower in the corner, pushed around for years by their established brethren. The Golden Knights charged to the Stanley Cup Final, established themselves as a franchise to be reckoned with, and became a powerful revenue generator. Vegas wisely made the city’s entertainment culture part of the in-arena spectacle. We had to do a better job embracing the different ways markets identify with hockey. The massive street parties at Predator home games, the concerts, the atmosphere - it smacked us right between the eyes. People who weren’t there wanted to be there. I thought it then, and I think it even more now, that the 2017 Nashville-Pittsburgh Stanley Cup Final changed the NHL. Imagine writing that sentence five years ago. The back half of the NHL’s Opening Night doubleheader: Seattle at Vegas.
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